The Coffee Shop, Avenue Coffee, Near The University Of...

After a lot of consideration and thought, I decided to study the coffee shop, Avenue Coffee, near the University of Memphis. The location was actually recommended by a fellow ethnographer in my class and I thought I would follow up with the gracious suggestion. Avenue Coffee was unfamiliar to me, and is also in a part of Memphis that I have rarely gone to. This shop was a great way to see a new part of town, but also to see what kind of local businesses have risen in Memphis. The ethnographer told me that the cafà © had a deeply rooted mission for the community of Memphis and is definitely a place in one must visit. What caught my attention in the beginning was that Avenue Coffee is a non-profit cafà ©. Situated at 786 Echles Street, the†¦show more content†¦As Weidner explains further, which is the reason for my title, that they hope to make a difference in Memphis â€Å"one latte at a time.† This particular field site attracted me thanks to its nature: a local and philanthropic coffee shop that has a mission to sell great, locally organised coffee while giving back to the community that raised it up. I thoroughly support and encourage businesses, especially small ones, that want to make a difference when they can in the community – whether it be a retail store, restaurant, or cafà ©. My purpose of studying this cafà © will be to not only understand what Avenue Coffee is, its origins, and how it conducts its business, but the actual investigation of how this socially constructed meeting place originated and the act of drinking coffee and socialising developed as a part icular place – or rather, how it became â€Å"a thing to do†. I will observe the demographics of this particular cafà ©Ã¢â‚¬â„¢s customers, to see what drives them to visit such a location – such as its appeal – and how drinking a coffee and utilising this location fits in society. I will be observing this cultural scene by taking a stance as an average customer. Each time I come in, I will order a drink and inconspicuously sit with my laptop and notebook. I will visit the shop just as any other student, with my backpack ready for homework, who is going to settle in for a few hours ofShow MoreRelatedNashville: The Capital of Tennessee Essay2986 Words   |  12 Pages000 people in the Nashville metro area worked in the health care industry, earning more than a $4 billion payroll. New technology is a burgeoning factor in the Nashville economy. Dell Computers operates a manufacturing and technical support center near the airport, which opened in 1999 and employs about 3,000 people. The plastics industry is growing here, as is the biotechnology (including pharmaceuticals and life sciences) industries. Items and goods produced: printing and publishing, automotiveRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Read MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesSystems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform